Higher conversions
Clearer journeys and fewer obstacles turn more visitors into customers and more users into regulars.
Interfaces people understand instantly and enjoy coming back to.
I've spent nearly two decades designing digital experiences for HBF, the United Nations, Wendy's, VML and dozens of startups. Good UX is invisible — people just get where they're going and feel good about it.
Every confusing button costs you something — a sale, a sign-up, a little bit of trust. UX is the craft of noticing those moments and smoothing them out. UI is making the result feel considered and beautiful. I do both, so nothing gets lost between the thinking and the pixels.
Clearer journeys and fewer obstacles turn more visitors into customers and more users into regulars.
Testing ideas in prototypes catches expensive mistakes before development starts.
Inclusive, WCAG-minded design that works for more people and protects your brand.
Design systems that keep products coherent as teams and features grow.
Interviews, analytics and heuristic reviews to understand what people need and where they struggle.
Information architecture, user flows and wireframes that make the structure obvious.
High-fidelity UI, interaction design and motion that bring clarity and personality.
Prototype testing with real users, then iterate until the experience feels effortless.
Can't see your question? — I reply to every message personally.
UX (user experience) is how something works — the structure, flows and ease of use. UI (user interface) is how it looks and feels — layout, typography, colour and interaction. Great products need both.
Yes. A UX audit reviews your product against usability best practice and your analytics, then delivers a prioritised list of improvements you can act on straight away.
All the time. I deliver Figma files, design systems and specs your developers can build from, and stay involved during build to answer questions.
Primarily Figma for design and prototyping, plus code prototypes when interactions need to be felt to be judged.
Tell me a little about what you're working on. I'll reply within one business day with honest thoughts — even if I'm not the right fit.