Shelf impact
Designed to stand out next to the competition, not just on a white background.
Boxes, bottles, bags and labels people pick up first.
I design product packaging for Perth and WA brands, from wine labels for Fervor and Skigh Wines' Coda range to restaurant packaging and in-store displays. Packaging that stands out on a crowded shelf, explains itself in a glance and still prints properly.
Packaging has about three seconds to do its job. Someone walks past, something catches their eye, they pick it up and they read just enough to decide. Good packaging design plans for every one of those moments, then makes sure the dieline, the finishes and the printer's specs all line up so the real thing looks as good as the render.
Designed to stand out next to the competition, not just on a white background.
Product, flavour and key claims readable in seconds.
A system that works across sizes, flavours and future products.
Dielines, finishes, foils and colour handled properly, with printer liaison.
Where it's sold, what it sits next to and who's buying.
Two or three distinct directions, mocked up on real-looking packs.
Final artwork on your supplier's dielines, with all the mandatory info.
Proof checks, finishes and printer liaison through to delivery.
Can't see your question? — I reply to every message personally.
A single product label or simple pack usually starts from around $1,500. Ranges, new brands and structural packaging are quoted on scope after a free chat.
Yes. Send me the supplier's dieline and specs and I'll build the artwork to them, or I can recommend Perth and Australian suppliers if you don't have one yet.
I lay out barcodes, nutrition panels, allergen and recycling info clearly. You or your food technologist supply the content and confirm compliance, and I make it fit beautifully.
Yes, and it's often best to do both together. Brand identity and packaging designed at the same time feel more coherent and usually cost less overall.
Yes. Realistic mock-ups and renders let you sell online, pitch to stockists and crowdfund before the first print run.
Tell me a little about what you're working on. I'll reply within one business day with honest thoughts — even if I'm not the right fit.