01
Show up in AI answers
Structure your site and content so large language models can read, understand and confidently cite you.
Generative Engine Optimisation · AI search
Get recommended by ChatGPT, not just found on Google.
Generative Engine Optimisation for the way people search now.
More and more customers skip the search results and just ask an AI. GEO makes sure ChatGPT, Gemini, Perplexity and Google's AI Overviews understand what you do, trust you, and name you in the answer.
GoogleUnited NationsFeatured by AppleWendy'sAustralian OpenHBFKitKatHeinzVMLWunderman ThompsonCannes LionsD&ADThe One ShowSpike Awards
01The short version
Ask an AI “who's the best ___ in Perth?” and it'll give you three names. That's the new front page — and it's tiny. I've been building with AI models since before it was cool, so I know what they read, what they trust and why they pick one business over another. GEO is how you become one of those three names.
20+
years designing & building digital things
Apple
featured work on the App Store
Top 5
AI startup in Australia (IOOKI Labs)
#5
Shopping, AU App Store — Hunter Markets
02What you get
Why people choose me for geo / ai search.
02
Become the trusted source
Build the entity signals, mentions and authoritative content that AI tools use to decide who to recommend.
03
Future-proof your SEO
GEO and SEO reinforce each other — the same work lifts your Google rankings and your AI visibility.
04
Measure what AI says
Regular prompt testing across ChatGPT, Gemini, Perplexity and Claude to track how you're being described.
03How it works
Simple process. No surprises.
- Step 01
AI visibility audit
I test dozens of real customer prompts across the major AI tools to see if, and how, you're mentioned today.
- Step 02
Entity & content plan
Define the facts, topics and questions AI needs to associate with you, and find the gaps competitors fill.
- Step 03
Implement
Structured data, FAQ and answer-ready content, llms.txt, profile consistency and authority-building mentions.
- Step 04
Track & iterate
Monthly prompt tracking and reporting so you can see your share of AI answers grow over time.
04What's included
The spec sheet.
- 01
- AI visibility audit ✓
- 02
- Prompt tracking ✓
- 03
- Entity optimisation ✓
- 04
- Structured data ✓
- 05
- Answer-ready content ✓
- 06
- FAQ strategy ✓
- 07
- llms.txt setup ✓
- 08
- Brand mention building ✓
- 09
- Google AI Overviews ✓
- 10
- Monthly reporting ✓
GEO / AI Search · Perth
Starting from
$500/month
AUD · Ongoing · audit in 1 week
- ●Free 30-minute discovery chat
- ●Fixed quote before we start
- ●Monthly payment plans available
- ●Work directly with me — no hand-offs
05Selected work
Proof, not promises.
06Questions
GEO / AI Search FAQs
Can't see your question? — I reply to every message personally.
GEO is the practice of optimising your website and online presence so AI tools like ChatGPT, Gemini, Perplexity and Google's AI Overviews understand your business and recommend it in their answers.
SEO helps you rank in a list of links. GEO helps you get named inside an AI-written answer. They overlap heavily — GEO puts extra weight on clear facts, structured data, answer-style content and being mentioned by sources AI trusts.
No one can guarantee what an AI model says. What I can do is measurably improve how clearly and how often AI tools describe and cite your business, and report on it every month.
Yes — local recommendations are one of the most common things people ask AI. If a competitor is the business ChatGPT names for your suburb and service, that's leads you never see.
07Pairs well with
Let's make it realGot an idea?Free 30 min chatPerth Hills, WA
Got something in your head? Let's make it real.
Tell me a little about what you're working on. I'll reply within one business day with honest thoughts — even if I'm not the right fit.