Readable from a distance
Type size, contrast and layout tested for real viewing distances.
Shopfronts, wayfinding and displays that work in the real world.
I design signage and in-store graphics for Perth businesses, including an in-store display for Cirillo 1850 Estate. Signs live in the real world, with glare, distance and people in a hurry, so I design them to be seen and understood from where people actually stand.
Signage is branding at full scale. It has to be readable from a moving car, find someone the right door, or tempt a passer-by inside. I design signs and environmental graphics with those moments in mind, then prepare files your sign-writer or fabricator can use without guessing.
Type size, contrast and layout tested for real viewing distances.
Your identity translated properly into physical space.
Clear wayfinding that reduces confusion and questions at reception.
Vector files, specs and elevations sign-makers can quote and build from.
Photos, measurements, sightlines and how people move through the space.
Designs mocked up on photos of your actual site.
Final artwork, sizes, materials and colours for each sign.
Liaison with Perth sign-makers through to install.
Can't see your question? — I reply to every message personally.
Design for a simple shopfront or vehicle starts from around $500. Wayfinding systems and full venue signage are quoted on scope. Fabrication and installation are quoted separately by the sign-maker.
I design them and prepare production files, then work with trusted Perth sign-makers and printers who fabricate and install.
Yes. I mock up every design on photos of your actual building or vehicle so you can see it in place.
Yes. I've designed in-store displays for wine brands and can design POS, shelf talkers and pop-up displays for retail.
Tell me a little about what you're working on. I'll reply within one business day with honest thoughts — even if I'm not the right fit.