01
Memorable identity
A distinctive mark and visual system customers recognise instantly, on a shelf, a screen or a shirt.
Brand identity · Logo · Packaging
Branding in Perth for people who refuse to blend in.
Distinctive identities that people notice, remember and come back to.
I craft brand identities for wineries, venues, startups and founders — from naming and strategy through to logos, packaging and the little details people talk about. Work that's been recognised at Cannes, D&AD and The One Show.
GoogleUnited NationsFeatured by AppleWendy'sAustralian OpenHBFKitKatHeinzVMLWunderman ThompsonCannes LionsD&ADThe One ShowSpike Awards
01The short version
A brand isn't your logo. It's the feeling someone gets the third time they see you. My job is to find the true, slightly unexpected thing about you, and give it a shape — a name, a mark, a colour, a voice — that's impossible to mistake for anyone else.
20+
years designing & building digital things
Apple
featured work on the App Store
Top 5
AI startup in Australia (IOOKI Labs)
#5
Shopping, AU App Store — Hunter Markets
02What you get
Why people choose me for brand + design.
02
Clear positioning
Strategy that defines who you're for, why you matter and how you sound — so every decision gets easier.
03
Consistent everywhere
Guidelines and templates that keep your website, socials, packaging and print feeling like one brand.
04
Built to last
Timeless, flexible systems that grow with you rather than needing a costly rebrand in two years.
03How it works
Simple process. No surprises.
- Step 01
Discovery
Workshops and research into your business, values, audience and competitors. We find what makes you different.
- Step 02
Strategy
Positioning, personality, messaging and — if you need it — naming. The foundations everything is built on.
- Step 03
Identity
Logo, typography, colour, imagery and graphic language, explored widely then refined into one confident direction.
- Step 04
Roll-out
Brand guidelines, templates, packaging, signage and digital assets, delivered ready to use.
04What's included
The spec sheet.
- 01
- Brand strategy ✓
- 02
- Logo design ✓
- 03
- Visual identity ✓
- 04
- Product naming ✓
- 05
- Packaging design ✓
- 06
- Brand guidelines ✓
- 07
- Tone of voice ✓
- 08
- Marketing collateral ✓
- 09
- Signage & in-store ✓
- 10
- Social templates ✓
Brand + Design · Perth
Starting from
$1,200
AUD · 3–5 weeks
- ●Free 30-minute discovery chat
- ●Fixed quote before we start
- ●Monthly payment plans available
- ●Work directly with me — no hand-offs
05Selected work
Proof, not promises.
06Questions
Brand + Design FAQs
Can't see your question? — I reply to every message personally.
Logo and identity projects start from around $1,200, and grow with scope — naming, guidelines, packaging and so on. You'll get a fixed quote after a free chat, with the option to pay monthly.
A logo is one mark. A brand identity is the whole system — logo, colours, typography, imagery, tone of voice and rules for using them — so everything you put out feels consistent and recognisable.
Yes, packaging is one of my favourite things to work on. I've designed labels and packaging for wineries and producers including Cirillo Estate, Fervor, CODA and Lume.
Yes. Naming is offered as part of brand strategy — including shortlists, linguistic checks and initial availability searches for domains and trademarks.
07Pairs well with
Let's make it realGot an idea?Free 30 min chatPerth Hills, WA
Got something in your head? Let's make it real.
Tell me a little about what you're working on. I'll reply within one business day with honest thoughts — even if I'm not the right fit.