HBF / Digital Transformation
Designing the digital front door for over a million HBF members.
- Client
- HBF Health Insurance
- When
- 2024
- See it
- Visit ↗
HBF's Transformation Program moved one of Australia's largest member-based health funds off legacy systems and onto modern cloud platforms. I worked on UI/UX design and web development for the member-facing experience.
The program
HBF completed a multi-year transformation in 2024, replacing legacy systems, including a core insurance mainframe, with modern cloud platforms: a new core insurance system, CRM, marketing automation, an employee service tool, an enhanced myHBF portal and a redesigned website.
My part
I worked on UI/UX design and web development across member-facing interfaces, helping make everyday tasks like managing cover and claims feel simple, and supporting a joined-up view for the staff who help members.
Why it matters
When around 80% of interactions happen digitally, the website and portal are the relationship. Clarity and trust aren't nice-to-haves at that scale.
- 01
Redesigned website and enhanced myHBF member portal
- 02
Front-of-house member experiences and back-of-house staff tools
- 03
A "single pane of glass" view for customer service teams
“Being there for our members in the moments that matter.”
Got something like this in mind?
Big brand or brand new idea, the process is the same: a relaxed chat, an honest plan and a fixed quote. Small business or indie founder? Start here.