2024 · Fervor Wines

Fervor

Naming and branding a father-and-son wine label from the Great Southern.

Fervor — Brand Identity, Product Design, Product Naming by Travis Weerts
Client
Fervor Wines
With
Independent
When
March 2024
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01The numbers
0
year Fervor was founded
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0 ha
of vineyard in the Great Southern
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0
dozen bottles a year, approximately
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02The story

Fervor is the label of Mike and Callum Garland in Denmark, WA. I created the name, the identity and the packaging to capture the energy and love they pour into cool-climate winemaking.

The story

Mike and Callum's wine journey spans decades of relationships across Western Australia and Victoria. Their first wines were made in Geelong before they settled in Denmark, WA. The brand needed to feel as genuine as they are.

The name

"Fervor" captures the passion behind everything they make. It's short, spirited and memorable on a shelf.

The identity

The visual identity and packaging reflect the elegance of the Great Southern, balanced with a sense of exploration and modern design. Classic and vibrant, just like the wines. Callum was a 2024 Young Gun of Wine Top Winemakers finalist.

  • 01

    Product naming, identity and packaging from scratch

  • 02

    A brand that feels authentic, spirited and rooted in connection

  • 03

    Labels across a playful range, from Dokta Nova to Burning Violins

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