2022 · Lume
Lume
An elegant new take on the classic dim sum experience.
- Client
- Lume
- With
- QUESO
- When
- November 2022
What I did
Brand IdentityPackaging
01The story
Working with QUESO, I created the brand identity and packaging for Lume, a new dim sum restaurant concept.
The concept
Lume set out to reimagine dim sum: keep the warmth and ritual of the classic experience, and present it with a new elegance.
The work
I developed the identity and packaging to carry that idea from the shopfront to the takeaway box, refined and contemporary with nods to tradition.
- 01
Brand identity
- 02
Packaging design
- 03
Elegant, modern and rooted in tradition
Previous project
The Raveonettes
Next project
Cirillo 1850 Estate
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