Wilson / Australian Open AI Photobooth
Generative AI tennis portraits for fans at the Australian Open.
- Client
- Wilson & Australian Open
- With
- Two-Eyed People
- When
- Jan 2026
UI/UX
Working with Two-Eyed People, I developed the UI/UX for an AI-powered photobooth activation for Wilson at the Australian Open, turning fans into stylised, tennis-themed portraits in seconds.
The moment
Activations at the Australian Open live or die in a few seconds. Fans are walking past with a drink in one hand and a schedule in the other. The experience had to be instantly understandable, fun to watch and quick to deliver something worth sharing.
What I did
I worked on the UI/UX development for the photobooth: the flow from walk-up to finished portrait, the on-screen guidance and the moment of reveal. Generative AI did the styling; the interface made it feel effortless.
Why it worked
Good activations hide the technology and amplify the fun. People didn't need to know anything about AI. They just stepped up, smiled and walked away with a tennis-themed portrait of themselves. #dreamjob
- 01
Generative AI portraits styled for Wilson and the AO
- 02
Designed for big crowds, fast turnarounds and zero instructions
- 03
A dream job for a lifelong tennis fan
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