2024 · VML

VML / Foundation Day

A music-driven site for VML's global Day of Good.

VML / Foundation Day — Ideation, UI/UX, WebGL, Spotify Integration, Voice Modeling, Chat by Travis Weerts
Client
VML
With
VML
When
2024
See it
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What I did

IdeationUI/UXWebGLSpotify IntegrationVoice ModelingChat

01The numbers
0th
Worldwide Foundation Day
0
VML employees worldwide invited to take part
0
hours of service, one day, every office
02The story

Every year VML closes its offices worldwide for Foundation Day so its people can volunteer. For the 2024 edition, its 20th, I designed and built the site that took the spirit of the day "on tour".

The idea

Foundation Day 2024 had a music theme: goodness goes on tour. The site needed to feel like a headline act, something people would want to open, share and come back to as the day rolled across time zones.

What I built

I designed and built the experience with WebGL visuals, Spotify integration, voice modelling and chat. It became a hub that connected teams, shared stories and turned 24 hours of service into a worldwide movement.

Context

VML describes Worldwide Foundation Day as the industry's largest synchronised charitable corporate impact day, with offices around the world closing to normal business for the day.

  • 01

    Concept, UI/UX and build

  • 02

    WebGL visuals, Spotify integration, voice modelling and chat

  • 03

    A rallying point connecting teams and stories around the world

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