· 2 min read

AI SEO in Perth WA: What GEO Is and Whether Your Business Needs It

GEO, AEO, AI SEO: what the new acronyms mean, how they differ from regular SEO, and whether a Perth small business should invest in them yet.

Every few months marketing invents a new acronym. This time it's actually worth paying attention to. Here's a plain-English guide for Perth business owners.

The acronyms, decoded

  • SEO: search engine optimisation. Ranking in Google's traditional results.
  • GEO: generative engine optimisation. Getting included in answers written by AI tools like ChatGPT, Gemini, Perplexity and Google's AI Overviews.
  • AEO: answer engine optimisation. Basically the same idea as GEO, with a focus on direct answers.
  • "AI SEO": the catch-all term most people search for.

Why it matters now

When someone searches Google, they see ten or more options. When they ask an AI, they usually get two or three. That's a much smaller front page, and it's being decided right now while most businesses aren't paying attention.

What GEO work actually involves

  1. An AI visibility audit. Asking the major AI tools the questions your customers ask and recording whether you appear.
  2. Clear service and location pages. One page per thing you do, written plainly.
  3. Answer-ready content. FAQs and guides that answer real questions directly.
  4. Structured data. Labelling your business, services, prices and FAQs in code.
  5. Reputation building. Reviews and mentions on sites AI already trusts.
  6. Monthly tracking. Re-testing prompts to see your share of answers grow.

Do you need it yet?

Ask yourself: would a customer ask an AI to recommend someone like me? If you're a local service business (trades, health, hospitality, professional services, creative services) the answer is increasingly yes.

The best part: most GEO work also improves your regular SEO. You're not choosing one or the other.

Watch out for

Anyone guaranteeing you'll be "recommended by ChatGPT." No one controls what AI models say. What a good provider can do is measurably improve how clearly and how often you're described, and report on it honestly.

If you want to see where you stand, my GEO service starts with an audit, and I've written a practical guide to getting recommended by ChatGPT you can start on today.

Quick answers

What's the difference between SEO and GEO?
SEO helps you rank in a list of search results. GEO helps you get named inside an AI-written answer. They overlap heavily; GEO adds extra focus on clear facts, structured data and third-party mentions.
Do small businesses need GEO?
If your customers ask AI tools for recommendations in your industry and area, yes. Local service businesses are often the biggest winners because AI answers name so few options.
Related services
GEO — AI Search Optimisation Perth →SEO Perth →
#geo#aeo#ai search#seo#perth
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